We Buy and Value Gold, Jewellery, Diamonds & Watches

At Alpha Buying Co, we buy gold and silver in any form, jewellery, gemstones, diamonds and watches.

Here are some examples of what we will buy:

We Buy Gold

  • Gold Bullion
  • Gold Coins
  • Gold Jewellery
  • Scrap Gold

We Buy Silver

  • Silver Bullion
  • Silver Scrap
  • Silver Jewellery
  • Silver Coins
  • Silverware

We Buy Diamonds

  • Set and Unset

We Buy Jewellery

  • Gold and silver jewellery
  • Antique jewellery
  • Jewellery with gemstones and diamonds
  • Broken or damaged jewellery

We Buy Watches

  • Old clocks
  • Objects of interest

We Buy Antiques

  • Jewellery
  • Ornaments
  • Carvings

Sell Gold

Do you have old gold jewellery that you no longer wear? Would you like to sell your gold coins or bullion or scrap gold?

Simply make an appointment and bring your gold in for an evaluation.

Alpha Buying Co. pays our sellers according to the content and weight of gold. The gold content is assessed at the outset by identifying the hallmark, a number marked on your jewellery that indicates what the gold content is. For example, 24 carat gold has the highest gold content and 8 carat has the lowest. If we cannot find a mark, we will test your gold to find out the gold content, and pay you accordingly.
Markings that you may encounter include 8ct or 333 to 24ct or 99.99 (100% gold) and any carat in between.

Gold you can sell

  • gold bullion
  • gold coins
  • gold jewellery
  • scrap gold
  • gold ornaments

Why sell your gold to Alpha Buying Co?

  • Deal directly with a certified, practicing Gemmologist with 40 years’ jewellery industry experience
  • Complete privacy assured
  • Appointment only to minimise waiting time
  • Convenient CBD location
  • We’ll try to beat any other genuine offer
  • If we can’t buy from you, we may be able to suggest an alternative way for you to sell your gold

Sell Silver

You can sell silver jewellery, coins, silverware, cutlery or antique silver items to Alpha Buying Co.

When you bring your silver in for evaluation, we’ll weigh it and also check for silver content. Most silver will be sterling silver and may have the numbers 925 marked on it. Some European silver may be marked with the number 800.

Silver you can sell

  • silver bullion
  • silver coins
  • silver jewellery
  • scrap silver
  • silverware
  • silver cutlery
  • silver industrial remnants e.g photographic

Why you should sell silver to Alpha Buying Co

  • Deal directly with a certified, practicing Gemmologist with 40 years’ jewellery industry experience
  • Complete privacy assured
  • Appointment only to minimise waiting time
  • Convenient CBD location
  • We’ll try to beat any other genuine offer
  • If we can’t buy from you, we may be able to suggest an alternative way for you to sell your silver

Sell Jewellery

Whether you want to sell your jewellery because it is old, outdated or no longer of significance to you, Alpha Buying Co offers a convenient, discreet, professional buying service.

You can sell gold and silver jewellery, antique jewellery and jewellery with diamonds and precious stones.

We assess your jewellery on the gold or silver content, weight, quality of gemstones and the condition it is in and pay you accordingly.

Jewellery you can sell

  • gold and silver jewellery
  • antique jewellery
  • jewellery with gemstones and diamonds
  • broken or damaged jewellery

You can sell your

  • engagement rings
  • brooches
  • necklaces
  • cufflinks
  • rings
  • chains
  • pendants
  • bracelets
  • bangles
  • earrings
  • brooches

Reasons to sell jewellery to Alpha Buying Co.

  • Deal directly with a certified, practicing Gemmologist with 40 years’ jewellery industry experience
  • Complete privacy assured
  • Appointment only to minimise waiting time
  • Convenient CBD location
  • We’ll try to beat any other genuine offer
  • If we can’t buy from you, we may be able to suggest an alternative way for you to sell your jewellery

Sell Diamonds

We buy a set and unset diamonds as well as diamonds of a variety of cuts.

If you would like to sell diamonds, make an appointment and bring your diamonds into Alpha Buying Co. Quote a price or wait for our diamond buyer to evaluate your diamond and make an offer. We evaluate diamonds on carat, colour, clarity and cut.

Alpha Buying Company recognises valuation and gem certificates from Australia:

  • GSL, Gem Study Laboratory, Sydney, Australia
  • Some other European and American Gem Laboratories.

We buy set and unset cut diamonds.

Benefits of selling your diamonds to Alpha Buying Co.

  • Deal directly with a certified, practicing Gemmologist with 40 years’ jewellery industry experience
  • Complete privacy assured
  • Appointment only to minimise waiting time
  • Convenient CBD location
  • We’ll try to beat any other genuine offer
  • If we can’t buy from you, we may be able to suggest an alternative way for you to sell your diamonds

Sell Watches

If you have watches of value, you can sell your watches to Alpha Buying Co and turn them into cash. We buy mainly classic watches and some brand watches.

Watches you can sell include

  • Cartier
  • Breitling
  • Omega
  • Rolex
  • Chopard
  • IWC
  • Jaeger-Lecoultre
  • Patek Philippe
  • Vacheron Constantine
  • TAG Heuer
  • Zenith
  • Longines
  • Rado
  • Ebel
  • Tissot
  • Other classic watches

What are the benefits of selling your watches to Alpha Buying Co?

  • Deal directly with a certified, practicing Gemmologist with 40 years’ jewellery industry experience.
  • Complete privacy assured.
  • Appointment only to minimise waiting time.
  • Convenient CBD location.
  • We’ll try to beat any other genuine offer.
  • If we can’t buy from you, we may be able to suggest an alternative way for you to sell your watches.

Alpha Buying Co Testimonials

Great experience shopping at Alpha. Sas knows what he is talking about, is fair with his prices (for both selling and buying) and generally just offers a really smooth and effortless shopping experience. You can see by the unique and beautiful stock that his knowledge is endless. Highly recommend!


Taryn Gold

Went to alpha buying company last week to sell some old jewellery. Sas was really great to deal with and I was happy with the outcome. Highly recommend this place if you want to sell valuables!


Vashti McKendry

For anyone needing to buy or sell watches and/or jewellery I had excellent service from Sas at Alpha Buying Co who has a wealth of knowledge about gold, silver, diamonds, watches and all jewellery... Easy to find and super convenient location near the QVB; I just popped in on my lunch break. I'll be going back and highly recommend that others do too!


Ariela Bard

I can highly recommend Alpha for buying / selling jewelry, watches etc. Having dealt with Sas on many occasions, he has substantial experience, with an encyclopedic knowledge of a wide range of items. Also seems to have unique and hard to find pieces on offer along with fair buy pricing. I've been highly satisfied with all of our transactions. Conveniently located near the QVB.


Samuel Jackson

Sas was incredible to deal with, so warm, honest, friendly and really made me feel so comfortable. I recommend and trust him with all my buying and selling needs. Thanks so much Sas!!


Micki Persky

Always have great dealings with Sas. Amazed at the wealth of knowledge he has. Highly recommended!


Ivan Teh

Sas is professional and easy to deal with. His knowledge about gemstones and jewelry together with his friendly manner made a difficult and emotional experience much easier.


Michael Chant

For reasons of confidentiality and convenience,

* WE WORK BY APPOINTMENT ONLY *


Please call us or fill in the form to make your appointment.

ALPHA BUYING COMPANY
Sas Ambarchi F.G.A.A Dip. D.T

Phone Number

Address

Suite 209/147 King Street, Sydney, 2000

(Between Pitt St and Castlereagh St, Opposite MLC Building)

If you would like to contact us, simply fill out the form below and hit send.

Gold Buying Services

We buy Gold, Diamonds, Jewellery, Watches.

How It Works

How the buy / sell process works.

Contact Alpha Buying Co

All the ways to reach us.

Things We Buy

All the types of Gold, Diamonds, Jewellery, Watches we buy.

About Alpha Buying Co

Find out all about Sas Amabrchi - Gemmologist for over 40 years.

Gold Buying FAQ

All the Frequently Asked Questions in one place.