Welcome to Alpha Buying Co - Buyers of Jewellery, Gold, Watches and Diamonds in Sydney.

If you are looking to sell your gold, Alpha Buying Co offers a professional, discreet and convenient service. We also buy your silver, diamonds, jewellery or watches. We are located in the heart of the Sydney CBD and operate as jewellery consultants and agents for buying and selling.

Alpha Buying Co are buyers of gold and silver in all forms, as well as jewellery, gemstones and watches, and offer professional services to businesses and individual buyers and sellers alike.

Click here to contact us and make an appointment.

Why choose Alpha Buying Co as your gold, jewellery and watch buyer?

  • Deal directly with a certified, practicing Gemmologist with 40 years' jewellery industry experience
  • Complete privacy assured
  • Appointment only to minimise waiting time
  • Convenient CBD location
  • We'll try to beat any other genuine offer
  • If we can't buy from you, we may be able to suggest an alternative way for you to sell your valuables




If you would like to contact us, simply fill out the form below and hit send.



ABC Notice Board

We are now looking for old or modern classic brand watches.

Competitive prices paid for gold and silver in all forms, as well as jewellery, watches and good quality gemstones.

We encourage you to shop around before making an appointment.

+ Contact us to find out more.